Kansai International Airport, located in Honshu, Japan, is one of Japan’s representative airports. Airports that connect the world are an important space that determines the first impression of a country. This is why many countries pay attention to airport facilities and the environment. Since the advertising effect of facilities is excellent as it determines the first impression, the appearance of famous celebrities is constantly advertised.
As mentioned before, famous celebrities usually occupy airport billboards, but a basketball player wearing a uniform could be seen on a large billboard at Kansai International Airport in Japan. This is Kawamura of the B.League Yokohama B-Corsairs. You can feel the popularity of Kawamura and basketball through the location and size of the billboard.
The Japanese national basketball team ranked 19th in Asia at the 2023 FIBA (International Basketball Federation) Basketball World Cup held last month, confirming advancement to the 2024 Paris Olympics. The Japanese people cheered for his excellent performance. This interest also affected the B.League. The average number of spectators attending the 23 games, which opened on the 5th and lasted until the weekend on the 7th and 8th, was 4,650.
Kawamura, the star of the billboard, won the regular league MVP at the B.League Awards last season. He is also a scary rookie who won 5 awards, sweeping the Rookie Award, MIP, Best 5, and Assist Awards. His presence is also noticeable on the Japanese national team. In the last Basketball World Cup, he averaged 13.6 points, 2.0 rebounds, and 7.6 assists in 23.8 minutes over 5 games.
Kawamura, the hero of the World Cup, played an outstanding performance with 30 points, 2 rebounds, and 6 assists, including 5 3-point shots, in the B. League 2023-2024 season match against Kyoto Hannah Leeds held at Kataoka Arena in Kyoto, Japan on the 8th, winning (77-75). led.
Is it Kawamura’s effect? More than 4,000 spectators visited both games held in Kyoto. Additionally, according to a report by local media, the PV of Kawamura’s introduction on the B.League website during the opening period increased by 237% compared to last season. PV refers to the number of times a user views a specific page.
With the interest in basketball evidenced by numbers and Kawamura’s advertisements placed a