Greentube and the Prairie Island Indian Community, a federally-recognized Indian Tribe, today announced that they have launched playTIcasino, their next-generation social casino platform for the Tribe’s Minnesota-based property, Treasure Island Resort & Casino.
“We looked to Greentube to create a branded social gaming platform that allows our players a chance to experience Treasure Island in a new and exciting way,” said Shelley Buck, Prairie Island Tribal Council President. “With playTIcasino, they can now play their favorite Treasure Island games anytime and anywhere, which increases brand loyalty and allows our guests to play individually, connect with friends via Facebook and even compete in tournaments.”
Treasure Island, the Midwest’s premier casino and entertainment destination, will be one of the first casinos in Minnesota to launch a digital gaming platform with a range of slot and gaming offerings comparable to its brick-and-mortar establishment. The playTIcasino experience is designed to engage players while enticing them to visit the Treasure Island property in-person.
“We partnered with Treasure Island because they value innovation, as opposed to merely following others,” said Gabriel Cianchetto, President of market development for Greentube North America. “Our collaboration produced a social casino that engages players via a complex experiential criterion, which includes external entertainment, prizes, player incentives and more. The days of engaging players on just their game preferences have passed.”
The social casino is powered by Greentube Pro, Greentube’s private-label social casino marketing platform created by Kenny Huang and his team at BlueBat Games — a Greentube subsidiary. The platform allows for in-game marketing capabilities via multiple channels and tracks with the evolution of modern life including shopping, socializing and more from the convenience of any device. PlayTIcasino provides an added dimension for current guests, but aims to attract the millennial demographic — a generation that has proved to be less enthusiastic about the traditional casino environment.